Cross-cultural awareness is vital to companies wanting to establish
themselves in overseas markets effectively and quickly. Usually
it is not practical to learn a range of local languages - especially
if you are a small exporter without a long term relationship with
the region or any particular country within it. However, an understanding
of commercial and cultural issues is of enormous benefit because
you are then sensitive to the thinking and attitudes of your clients,
and you will be able to understand the issues from their perspective.
Minster's cross-cultural training programs are for oil, gas and
petrochemical equipment suppliers wanting to penetrate the European
and Middle Eastern markets. Each program is bespoke and tailored
to the needs of our client.
The Minster presenter will be a European with many years experience
in your industry - so the presentation not only covers cross-cultural
issues in great detail, but it goes right into the specifics about
your products, who in the markets might be your customers, and how
you reach them.
A proper awareness of business and cultural customs in overseas
markets is essential to success. Recent studies have shown that
up to half of staff postings overseas end in failure because the
secondee or their family has not understood or adapted to the local
culture. A company operating overseas using local representation
can be in an even worse position if it fails to take account of
local business and cultural customs, and much money will be wasted
from fruitless travel, time and effort.